Branding & Website redesign
Completed June 2013

If you’re in charge of planning a company Christmas party for 300 people (and their kids), and each kid needs an age appropriate, educational toy, you call PopToys.

But if you’re PopToys and you need a new website to highlight all of your products and services, support your marketing activities , and most importantly, generate leads – who are you going to call?

Better call Simplicate

At over 1,400 pages, PopToys was one of the largest projects we had worked on at the time.

Content strategy + web redesign

The original site suffered from a lack of clarity and confusing service offerings. We spent a considerable amount of time working with the client to create a structure for developing content and organizing their services into a format that connects with their audience.

Once content was sorted, we developed a design for that matched the character of their company.

Brand refresh

We had a very hard time talking the client into letting us refresh their logo. We knew it had to be done, but the client was less than receptive.

We finally managed to convince them to separate the logo from the illustrations of the children, and then we re-introduced cartoon illustrations through-out the rest of the site to maintain the same character of the original logo.

Logo 2
Logo 3

Search engine

Shortly after launching the new site, more and more leads began to trickle in. Before long, it was as if someone had turned on a firehose. PopToys was showing up everywhere in the search listings, and the new site helped focus visitors to conversion goals.

  • 1,400+ pages of SEO optimized content
  • 3x increase in web-based leads
  • 6 keywords & phrases ranking on the 1st page of Google
Allison Samoluk Marketing Manager, PopToys

We’ve noticed a dramatic increase in the number of leads since the new site launched.

Your expertise regarding usability and SEO strategies have proven to be quite effective. Plus we just love the illustrations through-out the site!