Background

Website Redesign
arencon.com/
Completed April 2017

Arencon is a small firm of fire safety and building code consulting engineers that consults on projects across North America.

They needed a new website that would help update their online image, inform potential clients on their capabilities, and help to attract new leads.

How we helped

Our first challenge with Arencon was that they suffered from a case of not wanting to toot their own horn.

Website redesign + content strategy

While many of their projects were protected by confidentiality agreements, we convinced them that case studies and testimonials would play a vital role in proving the value of their experience.

We approached a few select clients and found them more than willing to allow Arencon to talk about their projects, and happily provided testimonials.

Home Page
Experience Page
Service Page
Case study
Product Page
About Page

Fast results

It didn’t take long for Arencon to start noticing a trend in the number of calls and emails they were getting each week.

Not only did the volume increase, but they also noticed a sharp decrease in calls from people who were looking for residential services (which they did not provide).

Within a few months, unique site visitors were up 50%, qualified leads were up 20% and the site had reached the first page of Google for multiple local search terms even without a dedicated push towards SEO.

Zukov
Mike Zukov Associate Principal, Arencon

Simplicate Interactive almost makes web development look too easy.

From conception to implementation, collaborating with the Simplicate team is seamless and professional. Once launched, we saw an immediate improvement of traffic and inquires to our site. We continue to rely on Simplicate as a source of invaluable expertise to enhance our online presence.