Category: Web Development

Are you telling your customers to F#@k Off?

Your website might be sending the wrong signals to your visitors, and in this day and age, that's hardly something you can afford to be doing. Here are some steps you can take to make sure your website is doing it's job as the first point of contact for your online customers. Read More ›

How Important is User Experience Design?

The city of New York recently redesigned their famously complicated (and confusing) parking signs in an attempt to try and make them easier to use. What does that have to do with User Experience Design and how can it help you to have a better website? Read More ›

Why Your Website Needs Goals

One of the biggest challenges facing businesses today is launching and operating a quality website. While it’s not difficult to get a website up and running from a technical perspective, it takes more planning and effort to make a website that’s actually effective. In order to make sure your website is effective, you must come up with performance goals.

Take a look through this article to get a feel for what kind of goals you should be setting and why. Read More ›

How Often Should You Redesign Your Website?

Deciding whether and when to redesign your site is a tough balancing act – you want your website to be fresh and exciting in order to draw in new customers, but you don’t want to change it so much or so often that you alienate your current customers.

Here's some things to consider to help you make the decision about when you should redesign your website? Read More ›

20 Incredible Email Design Concepts

Every year, the global Responsys team pulls together a collection of their 20 favorite emails, ones that are at the leading edge of design, messaging, coding and strategy and come from the brands that are pushing our industry to be more innovative, curious and creative.

Take a look at some of the best email designs of the year. Read More ›

How Video User Testing Can Help Improve Your Site

Chances are that if your business sells some type of physical product, you’ve undertaken some degree of testing on that product. Perhaps your business tests each product prior to launch, or maybe there’s an ongoing testing cycle. Even if you’re in the business of selling services but not products, you’ll pay attention to the customer feedback you receive since customer feedback is basically after-the-fact testing of your services.

Take a look inside for some tips about getting started with our favourite kind of testing: Video User Testing. Read More ›

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